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Research Journal of Engineering and Technology
ISSN: 2321-581X(Online), 0976-2973(Print)
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Study on the Scope of Virtual Digital Stores in Rural India with respect to aapkishop.com
Dibyendu Bikash Datta
Shashanka Shankar Boruah
Dibyendu Bikash Datta1*, Shashanka Shankar Boruah2
1Associate Professor, Department of Fashion Management Studies, National Institute of Fashion Technology (Ministry of Textiles, Govt. of India), Kolkata, India
2 Post Graduate Alumni, Department of Fashion Management Studies, National Institute of Fashion Technology (Ministry of Textiles, Govt. of India), Kolkata, India
aapkishop.com is a rural focused e-commerce company which was founded with the sole aim to become a conduit between rural and urban India and narrow the gap that has been created over the years. It combines both online and offline shopping experiences for rural people through its digital stores. The main emphasis is to study the scope of Virtual Digital Store in Rural India. In a country as vast as ours, with such widespread geography, the problem multiplies manifold and it is with this challenge that aapkishop.com took place. Engineered in such a way that it will equally empower the rural masses and bring them at par with urban population. It is the only e-commerce company in India which shakes hands with its customer at each stage of order lifecycle. aapkishop Digital Store is a virtual shop set up in a district town with zero product inventories but equipped digitally to take orders from any common man. The store is manned by a dedicated store-in-charge who helps people to shop online. E-commerce is on its growth stage and the model of virtual digital stores would be an excellent one for tapping the rural market which is untouched in terms of e-commerce.
aapkishop.com, e-commerce, virtual digital store, rural marketing, e-commerce.
Dibyendu Bikash Datta, Shashanka Shankar Boruah. Study on the Scope of Virtual Digital Stores in Rural India with respect to aapkishop.com. Research J. Engineering and Tech. 2017; 8(1): 39-48.
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